DIGITAL DESIGN
CIEE Digital
Marketing Graphics
CLIENT
CIEE
Council on International
Educational Exchange
Boston, Massachusetts & Portland, Maine
SOFTWARE UTILIZED
InDesign and Photoshop
MY ROLE
Visual Layout, Typographic Layout, and Photo Manipulation
Project Background
CIEE regularly runs digital marketing campaigns to boost awareness and enrollment for its college study abroad programs. While working with marketing managers and copywriters at CIEE, I designed the following graphics to entice college students to seek out more information, enter sweepstakes, and apply to a program. I used vivid, high-quality photography of CIEE program locations and bold, colorful, on-brand typography to clearly show the message. The graphics also take into account mobile and tablet usability.
Email Marketing
Campaign Graphics
Email graphic sent to Barnes & Noble college bookstore email subscribers to incentivise stundets to submit their summer application by having have their $50 app fee waived.
Email graphic sent to Barnes & Noble college bookstore email subscribers to encourage students to enter the CIEE Go Gobal Sweepstakes
Email graphic sent to Barnes & Noble college bookstore email subscribers to incentivise stundets to submit their summer application by receiving a $250 flight voucher.
College Fair
Instagram Graphics
A series of Instagram graphics to promote CIEE at various college fairs across the United States. The graphics appeared as a carousel of images.
Animated
Web Graphic
